BEARPAW Makes Major Expansion Moves in Europe and China

Feb 8th 2018

Citrus Heights, CA (February 8, 2018) — BEARPAW, a leader in fashion footwear for men, women, and children, has taken another big step towards expanding their presence in Europe and China with the establishment of two new entities. The company is forming Zhenjiang Boom Trading Company, Inc. (ZBT), to increase their territory in China and BEARPAW Europe, BV to further extend their reach in the European market. Both organizations will fall under the Romeo & Juliette, Inc. umbrella within BEARPAW holdings.

“After our recent partnerships with Bleckmann Fashion & Lifestyle Logistics and Rust-Oleum, now is the perfect time to expand upon our existing presence in the European markets and to establish our footing in China. Creating Zhenjiang Boom Trading Company, Inc. (ZBT) and BEARPAW Europe, BV will enable us to roll out global expansion plans in a manner that allows us to stay consistent with our established business in the U.S.,” says BEARPAW President, John Pierce.

BEARPAW will continue to increase company’s efforts with existing partners across Scandinavia, Baltics, and throughout Central, Eastern and Western Europe. With the new developments taking place, the company has hired John Richey as their new General Counsel.

Through new initiatives in Europe and China, BEARPAW is on a mission to better service the international market and provide their worldwide customer base with the best in quality products. Over the last 15 years, the company has introduced an extensive line of footwear and an assortment of apparel and outerwear. Not only a leader in winter footwear, the brand has been making significant strides in the sandal category with its recent Spring collections. BEARPAW product is now available throughout the United States and in over 45 countries throughout the world.


Tom Romeo founded the BEARPAW brand in 2001 with the intention of redefining casual footwear by creating comfortable, stylish and fashion forward footwear. BEARPAW has carved out a niche area by providing customers with comfort and sensibility to set itself apart. From slippers to boots to casual footwear, only the finest materials are used to produce BEARPAW Footwear. By using the highest standards of craftsmanship BEARPAW can deliver the most stylish footwear while ensuring complete comfort. BEARPAW is available at Macy’s, Famous Footwear and DSW.


Romeo & Juliette, Inc. manufactures and sells footwear for men, women, and children. The company offers a range of leather and fur boots, slippers, sandals, suede, and oily pressed uppers, and knit shafts and uppers. It serves customers through retailers in the United States and internationally, as well as online. Additionally, Romeo & Juliette, Inc. has a First Cost Division to extend its offerings to include design, research & development, on site sample rooms, QC, full scale production all while increasing speed to market. The company was founded in 1986 by Tom Romeo and is based in Citrus Heights, California.